Did You Know?
- It costs 5 to 7 times as much to keep an existing customer as it does to attract a new one.
- Customer Journey Mapping helps businesses make informed decisions to optimize the customer experience and increase customer satisfaction and loyalty.
- Starbucks calculated that the average lifetime value of their customer is $25,771.
General Outline of the Workshop:
- Understanding Customer Journey Mapping.
- Key Stages of the Customer Journey.
- Steps to Creating a Customer Journey Map.
- Designing for Customer Experience.
- Tools and Techniques for Customer Journey Mapping.
Benefits of the Workshop:
Customer Journey Maps:
- Enable Better Experiences.
- Pave the Way for Your Customers to Better Achieve Their Goals.
- Give Your Company Much-Needed Context.
- Position Your Company to Drive Better Results.