Customer Journey Mapping – Designing Your Customer Experience with Intention

Did You Know?

• It costs 5 to 7 times as much to keep an existing customer as it does to attract a new one.
• Customer Journey Mapping helps businesses make informed decisions to optimize the customer experience and increase customer satisfaction and loyalty.
• Starbucks calculated that the average lifetime value of their customer is $25,771.

General Outline of the Workshop:

• Understanding Customer Journey Mapping.
• Key Stages of the Customer Journey.
• Steps to Creating a Customer Journey Map.
• Designing for Customer Experience.
• Tools and Techniques for Customer Journey Mapping.

Benefits of the Workshop:

Customer Journey Maps:

• Enable Better Experiences.
• Pave the Way for Your Customers to Better Achieve Their Goals.
• Give Your Company Much-Needed Context.
• Position Your Company to Drive Better Results.