Digital Design and the Logo – Workshop 4 – Marketing in the Digital Economy Series

• A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition – and a very important part of branding.
• Digital logos and storytelling visuals are influenced by the social, economic, political, and technological factors of the ever-growing digital economy.
• You can build your own logo without a degree in design through programs like Canva and PIXLR.
• It takes about 50 milliseconds (that’s 0.05 seconds) for users to form an opinion about your website that determines whether they’ll stay or leave – digital branding is a big part of that first impression.

Learn to assess digital logos and storytelling visuals, how they correlate to digital brand development and digital marketing, and discuss how these are influenced by social, economic, and political factors of the ever-growing digital economy – learn how to build out your very own branding with a special understanding of visual messaging, how to produce digital logos, as well as assets and their specifications.

Learning Outcomes:

Joining in this workshop will help you:

• Know your way around digital logos and storytelling visuals, and how they correlate to digital brand development and digital marketing.
• Understand the PEST analysis and how social, economic, and political factors of the ever-growing digital economy influence brands.
• Learn how to build out your very own branding with a special understanding of visual messaging.
• Learn how to produce digital logos, as well as assets and their specifications.