How to Write the Best Copy for Your Website

Did you know?

• Your website’s copy is one of the most important aspects of your website when it comes to being found online
• It’s incredibly important to ensure your website’s messaging is delivered clearly and concisely with effective calls to action for your clients
• Your website’s copy is the voice of your brand; it’s important that it is delivered in a way that matches your business and appeals to your ideal clients

We will begin by discussing why website copy is so important, no matter what type of business or website you need. We’ll discuss how to find your brand voice and the importance of clarity in your messaging. We’ll discuss website features and directions on how to write them effectively (for example, About Us sections, bios, and taglines.). We will also discuss how search engines find websites based on keyword searches, etc., and how the copy on your website plays a huge role in this.

Learning Outcomes:

By the end of the workshop, participants will understand better how to craft effective website copy and a template for creating their own home page copy.

Presenter:

JOLENE SAMPIETRO