Social Media and Content Creation – Workshop 9 – Marketing in the Digital Economy

Did you know:

• Companies that blog have 434% more indexed pages than those that don’t.
• There are nearly 3.5 billion active social media users.
• Every 6.4 seconds a new social media account has been created.
• On average, every social media user has 7.6 social media accounts.
• Social media users spend around 142 minutes on social media every single day.

Learning Outcomes:

• Learn how to create a social media presence that conveys your business brand by understanding each platform’s digital asset specifications.
• Learn how to further that presence through content creation that produces unpaid search results through blogging/vlogging/YouTube/podcasts/etc.
• Understand how to utilize affiliate and influencer marketing.
• Learn the fundamentals of focused paid advertising through platforms like social media and Google AdWords adverts.

Presenter:

SERENA NEUMERSCHITSKY
SEA45 Compliance, Consult & Creative