Are you developing your idea into something tangible such as building a brand for your business or creating a product to sell? If so, then you need to know about intellectual property (IP). This session will introduce you to trademarks, patents, trade secrets, industrial designs and copyright, and explain how protecting your creations through IP rights can give you an advantage over your competition.
Learning Outcomes:
This session is presented by a speaker from the Canadian Intellectual Property Office who will be able to answer all your IP questions.
Learn how to make reels that convert to sales for your business! Get a basic understanding of how reels work and how to use the tools in Instagram to make them, while learning the formula to making great content that engage, educate, and convert your followers into customers.
Learning Outcomes:
- Leverage their time as a business owner to make reels quickly and efficiently with some simple tools and planning;
- Expand their reach by converting your content into a video format;
- Learn to use basic reels tools within Instagram.
Planning an event for your business or community? This practical workshop introduces the essentials of successful event planning, including setting goals, budgeting, timelines, marketing, and vendor selection. Designed for small business owners, entrepreneurs, and community organizers, you’ll gain simple tools and tips to plan engaging events that promote your business and connect with customers
Learning Outcomes:
By the end of this workshop, participants will be able to:
- Identify the key steps involved in planning a successful event.
- Create a basic event plan, timeline, and budget.
- Apply simple marketing strategies to promote an event.
- Recognize common planning challenges and how to avoid them.
The Introduction to Food and Product Photography workshop teaches you how to use natural and artificial light, as well as how to compose and style your food and products to create dynamic images. The workshop also covers basic editing tools and will leave participants with a practice-bingo. to they walk away feeling ready to develop their brand or business through photography.
Learning Outcomes:
After this workshop, participants will:
- learn how to create three different lighting settings to ass variety and tone to their photos.
- learn composition and styling techniques to create eye-catching images.
- learn how to use three easy editing tools to elevate their images.
- walk away with a practice-bingo sheet to promote skills practice.
The purpose of this workshop is to provide a working understanding of goal setting and goal setting frameworks and how to use this information to set actionable, realistic business goals. Included in the exploration will be how to identify the scope of possibilities related to goal setting with the ability to discern which goals are appropriate or not, along with the understanding of how to set objectives to attain key results. The focus will be on 90 days goals and identification of the inputs required to achieve these goals.
Learning Outcomes:
Participants of this session will learn:
- Goal setting frameworks/methods
- Why goal setting is important (critical) to achieving success
- Setting S.M.A.R.T. Goals
- Prioritization & Decision Making & Steps for Goal Setting Success
A workshop designed to teach and inspire entrepreneurs how to implement newsletters in their business’ marketing strategy. We will go over the benefits of a newsletter as well as strategies and newsletter elements that will they will be able to apply specifically to their own business. Through this session, they will not only understand the importance of a newsletter but how to design one that will actually get read and in turn, increase their brand’s trust and recognition.
Did you know?
Newsletters aren’t just a great way to communicate with your audience but also a great way to bring organic traffic to your website. An effective newsletter will increase your brand’s awareness and help build relationships with your ideal clients. Newsletters allow businesses to keep direct contact with their subscribers, keeping them up to date on all current offerings, taking them from subscribers to becoming clients.
Learning Outcomes:
After this workshop, participants will:
- Understand the benefits of newsletters and how they support business marketing and brand awareness.
- Identify the type of newsletter that best fits their business and audience.
- Develop a simple newsletter strategy and learn tools to create and maintain it consistently.
Have you come up with a name for your business that’s clever, catchy and describes the essence of you and your product? You may have just created a trademark! Everything that sets your business apart – its name, product and service name, slogans, logos and even sound produces a brand image that your customers come to know. Learn how registering a trademark can protect your brand identity and set you apart from the competition.
A trademark can help you distinguish your products or services from those of your competitors, and it can also give you a legal weapon to fight against infringement. It’s worth the effort to safeguard your brand identity. And with a clear system of brand trademarking, you have peace of mind knowing that your brand name and logo are yours to keep.
Learn about trademarks directly from the Canadian Intellectual Property Office (CIPO), a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.
Learning Outcomes:
After this webinar, participants will know:
- What is a trademark
- Why you should register your trademark
- The registration process
Learn how to read and understand your Instagram analytics so that you can understand what is working, what isn’t, and help you to make educated decisions on what to do next.
Learning Outcomes:
After this workshop, participants will:
- Understand who their audience is on Instagram.
- Learn how people are interacting with their content.
- Use insights from their data to create more effective content going forward.
Are you a leader of volunteers who is frustrated because your volunteers cancel shifts with little (or no!) notice, or work for a month or two, then disappear? Are you having trouble finding enough qualified volunteers to run your programs? As an executive director, are you spending too much of your time trying to recruit and manage volunteers? In this interactive class, we will cover the five elements of an effective volunteer program: recruiting, training, managing, program review and appreciation.
Learning Outcomes:
After this workshop, participants will have:
- A clear understanding of the four ways to show volunteers appreciation;
- Tips and tools to find and sign up enough of the right volunteers;
- Useful guidelines for onboarding and training in such a way as to reduce or eliminate volunteer mistakes;
- Ideas to make the day-to-day management of your program run smoothly; and
- Steps for keeping your volunteer program improving year after year.
Save time and level up your business’ social media posts by learning how to use Canva from a professional Brand Designer. Learn how to grow your brand recognition, achieve a professional looking Instagram feed and customize templates to make them your own.
Learning Outcomes:
After this workshop, participants will learn how to:
- Use Canva tools such as the background remover to enhance their designs.
- Customize templates using their own brand colors, fonts, and visual identity.
- Find and incorporate high-quality images to create engaging social media posts.
