Workshop Calendar

Use AI to generate copy, but edit through the lens of empathy, storytelling, and brand soul. This session is designed for purpose-driven entrepreneurs who want to ensure their digital presence aligns with their real-world heart.

Learning Outcomes:

• Generate marketing copy and service descriptions using AI tools;
• Identify areas where human touch enhances AI-generated messaging.
• Infuse copy with values, empathy, and brand voice;
• Utilize AI to support, but not replace, intuitive storytelling.

To be successful in the sales and marketing of your business, you need to deeply understand the audience you’re trying to attract. What problem(s) are you trying to help them solve? How does your product or solution help their pain?

Learning Outcomes:

In this workshop, you’ll learn the best approach to discovering the characteristics and attributes of your ideal customer and how to use this information to create your target personas – “real people” with faces, names, goals and challenges.

This workshop empowers business owners to take control of your most valuable asset: time. By the end of this session, you will have a practical framework and a personalized plan to intentionally design your week around your highest priorities in both business and life. This is the simplest way to optimize your schedule for more productivity, focus, and enjoyment in just 60 minutes.

Learning Outcomes:

3. Feel more empowered, focused, and less overwhelmed by taking control of your schedule.

Learn how to make reels that convert to sales for your business! Get a basic understanding of how reels work and how to use the tools in Instagram to make them, while learning the formula to make great content that engages, educates, and converts your followers into customers.

Learning Outcomes:

• Leverage your time as a business owner to make reels quickly and efficiently with some simple tools and planning;
• Expand your reach by converting your content into a video format;
• Learn to use basic reels tools within Instagram.

This 3-part workshop provides information, resources and practical experience essential to writing successful grant proposals. Find the right grant to get the funding you need to grow your business.

• BC businesses can receive 60% to 100% of employee training costs through government grants.
• Approximately 42% of business owners know about government grants but don’t know where to find them or how to apply.32% of business owners are not aware of available grants – Granted! will help you find the right grant & how to apply.

Learning Outcomes:

• What grants are right for your business or organization
• Where to find those grants (handouts provided)
• How to develop a formal grant proposal, including crafting a compelling story
• Managing & reporting to the Grantor, building a donor relationship

Marketing for Mere Mortals: Authentic Connection & Growth 

Feel like marketing is a soulless grind? This workshop is for small business owners who want to skip the social media noise and connect authentically with real people. Learn why person-to-person marketing outshines digital hype for small businesses in BC, how to craft a genuine story, and practical ways to spread the word without feeling salesy. From effective business cards to networking that feels natural, you’ll gain tools to build meaningful business relationships that work for you.

Learning Outcomes:

• Why Person-to-Person Marketing Works Better
• Finding Your Marketing Style
• The Foundations: Who & Why Before How
• Practical, Sustainable Marketing Strategies
• Measuring What Matters
• Building Your Minimum Viable Marketing Plan

Learning Outcomes:

Enhance customer satisfaction by using AI tools to streamline and personalize client communication.

This 3-part workshop provides information, resources and practical experience essential to writing successful grant proposals. Find the right grant to get the funding you need to grow your business.

• BC businesses can receive 60% to 100% of employee training costs through government grants.
• Approximately 42% of business owners know about government grants but don’t know where to find them or how to apply.32% of business owners are not aware of available grants – Granted! will help you find the right grant & how to apply.

Learning Outcomes:

• What grants are right for your business or organization
• Where to find those grants (handouts provided)
• How to develop a formal grant proposal, including crafting a compelling story
• Managing & reporting to the Grantor, building a donor relationship

Feeling overwhelmed by all the AI hype but curious about what it could actually do for your business? This practical, jargon-free workshop is your friendly introduction to AI tools that can genuinely lighten your load. We’ll explore real-world applications for tasks you’re probably doing manually right now—from drafting emails and creating content to managing data and generating ideas. No technical background needed! You’ll see live demonstrations, learn which tools are worth your time (and which are just noise), and discover how to ethically integrate AI into your workflow without losing your authentic voice. Leave with a starter toolkit and the confidence to experiment.

Learning Outcomes:

• Why AI Matters for Small Businesses Now
• Categories of Useful AI Tools
• The Tools Worth Knowing
• Using AI Ethically & Authentically
• Getting Started: Your AI Integration Plan

Learning Outcomes:

• Enhanced Legal Compliance: Gain insights into key regulations to minimize legal risks and penalties.
• Improved Workplace Culture: Foster inclusivity, equity, and safety, boosting satisfaction and retention.
• Strategic HR Management: Strengthen workforce management with clear policies, supporting smoother operations and growth readiness.