Workshop Calendar

As entrepreneurs, we often feel the need to hustle harder, sacrificing sleep and rest to achieve success. But science tells a different story: lack of sleep can become a roadblock to productivity, decision-making, and long-term success.

In this workshop, discover how prioritizing sleep and rest can become powerful tools for improving your well-being and business performance.

Learning Outcomes:

By the end of this workshop, participants will be able to:

• Understand the connection between sleep, hormones, and productivity.
• Recognize how sleep rhythms and cortisol can impact energy and performance.
• Identify practical strategies to improve sleep and prioritize rest.
• Challenge common beliefs about overwork and productivity.
• Explore ways to foster a culture of rest that supports well-being and business success.

Presenter:

AMANDA MCKEEN
Inspired Eats with Amanda

Are you developing your idea into something tangible, such as building a brand for your business or creating a product to sell? If so, then you need to know about intellectual property (IP). This workshop will introduce you to trademarks, patents, trade secrets, industrial designs, and copyright, and explain how protecting your creations through IP rights can give you an advantage over your competition.

Learning Outcomes:

By the end of this workshop, participants will be able to:

• Identify the different types of intellectual property (IP), including trademarks, patents, trade secrets, industrial designs, and copyright.
• Understand how IP rights can help protect their creations.
• Recognize how intellectual property protection can provide a competitive advantage for their business.

This session is presented by a speaker from the Canadian Intellectual Property Office who will be able to answer all your IP questions.

Presenter:

BEATRICE SZE
Canadian Intellectual Property Office

Most founders say they hate selling — but what they really hate is how it makes them feel.

This workshop blends practical sales strategy with energy work, so you can sell in a way that feels aligned, abundant, and authentic. Because your energy is like BO — if you’re selling from lack or fear, people can feel it. You’ll learn how to create safety and confidence in your sales process while still applying smart business strategy.

Learning Outcomes:

By the end of this workshop, participants will be able to:

• Position their offers so they’re easy for people to say yes to.
• Understand how often people need to hear an offer before they buy and feel safe making repeated offers without guilt or pressure.
• Align their marketing and energy to attract ideal clients and feel confident in their sales approach.

By the end, you’ll have a grounded understanding of what to say, how often to say it, and how to feel great doing it. You’ll walk away knowing how to love selling — because when it feels good to you, it feels good to them.

Presenter:

AMANDA HESS
Amanda Hess Coaching

Learn how to read and understand your Instagram analytics so that you can understand what is working, what isn’t, and help you to make educated decisions on what to do next.

Learning Outcomes:

After this workshop, participants will:

• Understand who their audience is on Instagram.
• Learn how people interact with your content.
• Use insights from their data to create more effective content going forward.

Presenter:

TAYLA COLLINGS
C & C Consulting

Entrepreneurship offers incredible opportunities for growth and innovation, but it also comes with unique challenges that can impact mental health. This workshop will provide tools and insights to address common emotional and psychological hurdles faced by entrepreneurs. Through a 1-hour presentation followed by a 30-minute Q&A session, attendees will explore critical topics like overcoming self-doubt, managing setbacks, and building resilience.

Please note that this session will not be recorded.

Focus Topics include:

1. Self-Doubt: Understanding its origins and strategies to overcome it.
2. Fear of Failure and Success: Identifying fears and reframing them for growth.
3. Avoiding Burnout: Practical methods for maintaining balance and energy.
4. Roadblocks and Setbacks: Strategies for navigating challenges with resilience.
5. What Motivates You: Reflecting on personal and professional drivers.
6. Relationship with Money: Exploring how financial perspectives shape entrepreneurial decisions.

Learning Outcomes:

By the end of this workshop, participants will be able to:

• Apply practical tools to manage common mental health challenges in entrepreneurial settings.
• Identify key emotional and psychological factors—such as self-doubt, fear, and burnout—and use strategies to build resilience and confidence.
• Engage in open dialogue and self-reflection to support personal growth and sustainable entrepreneurship.
• Recognize the impact of mindset, motivation, and relationship with money on business decisions and overall well-being.

Presenter:

STEPHANIE MARKAKIS-PLOUFFE

Learn why having a compelling vision and a unique value proposition are your keys to success in building your business. Using a variety of design thinking tools, we will discover the importance of creating a business strategy that meets the needs and exceeds the expectations for you, your customers, employees, and suppliers.

Learning Outcomes:

By the end of this workshop, participants will be able to:

• Develop a compelling vision and unique value proposition for their business.
• Identify products and services with the greatest potential for growth and scale.
• Apply business strategy and competency frameworks that align with their vision, values, and customer needs.
• Define their business “North Star” to guide future decision-making and growth.

Presenter:

JAMES GRIEVE
Catalyst Strategies Consulting

Having a good presence on Google is a must as a business owner! Whether you are a local business or online only, Google can help you boost sales and get more potential clients into your business. Join Tayla as she walks you through how to optimize and utilize your Google Business profile.

If a website is not in the cards for you at the moment, this is a great way to increase your visibility and show up in search and on google maps.

Recommended: Set up your Google Business Profile before the course so you are familiar with what it looks like and how it works.

Learning Outcomes:

In this workshop, participants will learn:

• How to optimize their Google business account: add business hours, connect your website, collect reviews.
• How to add offers and post their products and services to become more easily findable.

Presenter:

TAYLA COLLINGS
C & C Consulting

Learn how to use Meta Business Suite to create, schedule, and measure the results of your social media posts, making it easier to stay organized and manage your content. Facebook and Instagram can both be managed through the platform, and it’s easier to use than you might think.

Please note: For the best learning experience, we recommend having Meta Business Suite open in your browser or app so you can follow along during the workshop.

Learning Outcomes:

In this workshop, participants will learn:

• How to set up your Meta account.
• Connect your Instagram and Facebook accounts.
• Make posts and schedule them for later posting.
• How easy is it to use Meta to make your social media journey easier and more organized, saving you time and stress as an entrepreneur?

Presenter:

TAYLA COLLINGS
C & C Consulting

Have you come up with a name for your business that’s clever, catchy, and describes the essence of you and your product? You may have just created a trademark!

Everything that sets your business apart – its name, product and service name, slogans, logos, and even sound produces a brand image that your customers come to know. Learn how registering a trademark can protect your brand identity and set you apart from the competition.

A trademark can help you distinguish your products or services from those of your competitors, and it can also give you a legal weapon to fight against infringement. It’s worth the effort to safeguard your brand identity. And with a clear trademarking system, you have peace of mind knowing your brand name and logo are yours to keep.

Learn about trademarks directly from the Canadian Intellectual Property Office (CIPO), a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.

Learning Outcomes:

After this webinar, participants will know:

• What a trademark is.
• Why you should register your trademark.
• The registration process.

Presenter:

BEATRICE SZE
Canadian Intellectual Property Office