How to Change Your Customer Experience to Enhance Your Business Performance

Did You Know?

81% of consumers are willing to pay more for a better customer service experience.
66% of consumers who switched brands did so because of a poor experience, not the product.

General Outline of the Workshop:

This workshop will combine theoretical elements of customer experience design and its impact on businesses, and will also include practical, hands-on group exercises designed to visualize and collaborate on defining and designing customer experience for a business specific challenge relative to the BC market.

Benefits of the Workshop:

Gain a new perspective on your business, and learn that investing in service design will enable you to:

• reduce costs and improve efficiencies.
• test new ideas quickly at low cost.
• make and defend decisions with confidence.
• minimize the risks of new products and services.
• achieve organizational buy-in easier.
• be productive, not busy.
• become a market leader.

Presenter:

James Grieve
Catalyst Strategies Consulting