11:00 am – 12:00 pm
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Have you come up with a name for your business that’s clever, catchy, and describes the essence of you and your product? You may have just created a trademark!
Everything that sets your business apart – its name, product and service name, slogans, logos, and even sound produces a brand image that your customers come to know. Learn how registering a trademark can protect your brand identity and set you apart from the competition.
A trademark can help you distinguish your products or services from those of your competitors, and it can also give you a legal weapon to fight against infringement. It’s worth the effort to safeguard your brand identity. And with a clear trademarking system, you have peace of mind knowing your brand name and logo are yours to keep.
Learn about trademarks directly from the Canadian Intellectual Property Office (CIPO), a special operating agency of Innovation, Science and Economic Development Canada. We deliver intellectual property (IP) services in Canada and educate Canadians on how to use IP more effectively.
Learning Outcomes:
After this webinar, participants will know:
- What a trademark is.
- Why you should register your trademark.
- The registration process.
Presenter:
BEATRICE SZE
Canadian Intellectual Property Office
